CX Glossary
Customer relationship management (CRM) is the combination of practices, strategies, and technologies used to manage and analyze customer interactions and data throughout the customer lifecycle with the determined company, brand, or service.
The goal is to improve customer service relationships with the brand, assist in customer retention, and drive sales growth. There are CRM softwares that can assist your company in becoming better at this.
CRM systems compile customer data across different channels or points of contact between the customer and the company, which could include the company's website, telephone, live chat, marketing materials, and social media.